FlexLA

FlexLA
04
moovel
October 4, 2018
United States

Market launch for downtown LA rideshare program, FlexLA.

Brand & Marketing Strategy
Communications, PR & Media Relations

Directed go-to-market strategy and market launch for downtown LA rideshare program, FlexLA. Designed franchise brand strategy for Flex brand to extend globally. Directed guerilla marketing activities including street teams, targeted out-of-home awareness campaigns and earned influencer activity.

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Standing out in the rideshare battle can be a daunting proposition. FlexLA stands out with 70s aesthetic.

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Brand & Marketing Strategy
FlexLA
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Communications, PR & Media Relations
SXSW 2018
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