SXSW 2018

SXSW 2018
03
Lisa Hampton
March 9, 2018
United States

Experiential thought leadership activation during SXSW with a physical installation and experience, a lively roundtable discussion and a self-driving car PR stunt.

Growth Marketing
Communications, PR & Media Relations
Brand & Marketing Strategy

Created an experiential thought leadership activation during SXSW 2018. Constructed a physical installation within the Mercedes.me Palm Park takeover with all Daimler mobility services brands under one roof. Created buzz through moovel Lab's self-driving car. Earned media interviews and coverage in Forbes, Government Technology, and a host of top tier publications.

Hosted industry thought leaders for a spirited debate on how to create a Mobility Operating System in partnership with Rocky Mountain Institute.

Created a unique experience to demonstrate the full breadth of mobility services
Hosted a lively roundtable discussion with public and private mobility thought leaders on “Creating the Mobility Operating System of Tomorrow.”

For five minutes, I was a self-driving car. Thanks to Moovel Lab, the R&D arm of German auto manufacturer Daimler-Benz’s Moovel Group, I experienced what it's like to drive by sensor at SXSW in Austin.

Dustin Haisler, Chief Innovation Officer, e.Republic Inc. & Government Technology contributor
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